I worked in sales, as a loans officer, later moving to a corporate job where I dealt with the Marketing Department for many years. Sales and marketing have been synonymous with selling people stuff they do not need in my mind for years. “Sneeds” as the Seussian Lorax’s arch nemesis called it; “A sneed is something that everyone needs”.
Credit: Universal Pictures from Dr. Seuss’ The Lorax
I recognize that the services I offer are not silly, ill-fitting sweaters, far from it; energy work and hypnosis are something that nearly everyone COULD derive benefit from.
Then why is it so hard for me to suggest that a client would need more than one session to achieve their goals?
For the longest time, I felt I would be seen as salesy or pushy by suggesting that clients need to return for multiple sessions, or Heaven forbid that I sell them a package! The benefit to me of a committed, repeat client was obvious, but I could not determine how to communicate why booking subsequent appointments was also for their benefit; that was before I read Jayme Price’s book, Opening to Light Language.
In previous posts here at My Weird and Wonderful Life newsletter, I have spoken about several of the experiences involved in my spiritual awakening. They inspired me to want more of that feeling of Being Love. Jayme does an excellent job describing the reaction of these peeks into the ascension experience and then she goes further to describe the after effects and choices that follow.
The past life recall, near death experience, and meeting The Light of Orion in Kona were three key life events which opened me up to that feeling of Being Love. I wanted more and beyond that, I wanted to be able to have everyone else feel those feelings on Earth as well.
In her book “Opening to Light Language”, Jayme Price describes three common responses to experiencing those states of expansion and bliss.
Some people begin to chase the feeling, becoming workshop, meditation, and guru junkies trying to find the magical path back to that state of expansion and connection, or maybe through plants that help get them there.
Other people get depressed with a festering feeling of not fitting in, knowing in their hearts that the Earth is not true home; wanting so badly to “go back” to where they truly belong.
The third option is to recognize that the way back to this state is not an easy button or the right workshop; the way back is to wade through all the lessons we came here for and find our way back to peace by becoming a clean and clear channel.
What the heck are you talking about, Patricia?
As always, you can choose to accept or reject my beliefs, it truly makes no difference to me and my own opinion changes and evolves the more I learn
Here is the thing that I know to be true; Earth is a water planet and water is emotion. We came here to experience all the emotion that is available from the emotional plane that exists here. I do not believe we are meant to carry those emotions, any emotion for any length of time. We experience emotions running through us like water, we are not meant to retain them; feel the feelings all the way through and then return to the set point where we are calm and clear.
When we have those esoteric experiences, they open us up to a state of bliss, peace, and for many of us, the state of Being Love; they take us to our true self, home inside of the spark of light where we are One with All That Is. We long to get back there.
What does this have to do with Marketing, Patricia? Have you lost the thread?
No, I have not lost the thread and I am meandering back to the point right now.
I am going to speak in first person now, as this is from my point of view working with clients in my business, Sparks of Healing. When clients come to see me; they experience deep relaxation at the very least and more often than not, they have some type of a spiritual experience by way of receiving messages, having visions of lights or sacred geometry, possibly connecting with a loved one who has passed on or a being who is their guide.
Together, the client and I take a journey down a road they may have never traveled on or a path they ventured on as a child which has long grown over with brambles and bushes, believed to have been nothing more than a daydream. They need to decide whether they want to explore this exciting new destination or not; if yes, what will be the preferred mode of transportation.
Working together, I can help them plan the journey, support them by holding space and continuing to be their tour guide in this uncharted or forgotten territory, as well as holding them accountable to make the appropriate time and space for their healing. This trip is best not taken as a solo trek for more travelers.
The reason for my wanting a client to agree to a Care Package of multiple planned sessions is obvious; I take great pleasure helping people clear away the stuff that holds them back from their best life and I gain abundance when they choose me as their guide.
The reason why a client might choose to continue with me was the part that I struggled with. How can I explain the benefit to them without sounding salesy or using tacky marketing lingo or tactics?
Now I understand, because I can see the path I walked to get to this place of Grace and Ease more clearly now. I remember all the classes I took, psychics and healers I saw to find the easy button back to the feeling through someone or something that was outside of me. I remember the deep sadness that I felt when I realized this is not my forever home, and that so many of the humans I encounter are stuck in some very unpleasant emotions, living a world of competition, and believing in lack.
I spent many years reading, reflecting, and then finally wading through all the muck to find my clear path. I would be honoured to be the guide for any client who is ready to face the built-up emotions, to help them clean and clear them out and find forgiveness; together we can pull the plug and let those emotions drain away, keeping the lessons while we eliminate the triggers.
This is the Why that I need to communicate. You don’t have to do it alone; with your permission, I will work with your Higher Self and Guidance to help you find all the places where you are stuck. We will fill in all the ruts in the brain that lead back to the same old beliefs, addictions, habits, and issues that comprise an unfulfilled life, and map out a new trail. Maybe with someone to hold the space and walk the journey with them, my clients will not have to venture down all the dark turns that I did and if they do, maybe I can help them find their way back more easily.
I am the hypnotic tour guide who takes you to the places you need to go, to do the work you need to do so you can live the life you deserve with Grace and Ease.
That is what I need to say and to me that does not sound salesy at all.
I feel the same. For me, and my life situation currently, I'm very content volunteering to the capacity that I am. My big picture business is in the groundwork / foundational level, but getting the word out to get support and offer support is all muddled for me. I know my role now is to help my children grow and support their spiritual growth. I absolutely love doing Reiki sessions / intuitive guidance and clearing to first time curious souls. Talking to them before the sessions and then talking about what they experienced and how they feel after is what it is about for me. Explaining that experience is words is very difficult for me, you have to experience it to fully understand how transformative it all is.
It’s heart-centered, not sales-y at all!